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Home » Events » Driving Loyalty and Increasing Engagement: How Tampa General Hospital is Becoming a Trusted Consumer Brand
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Driving Loyalty and Increasing Engagement: How Tampa General Hospital is Becoming a Trusted Consumer Brand

6/16/16 12:30 pm CDT
Contact: Jennifer Sikora

Acquia and Lindsey Dunn, Managing Editor, Custom Publications - Health Forum

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Now Available On Demand

What do a coffee house, healthcare provider and credit card company have in common? While this may sound like the start to a bad joke, all three brands are working towards a common end goal: driving loyalty and increasing engagement. 

Coffee shops and credit card companies work to serve the needs of their consumers. As healthcare evolves, its core audience is no different, and healthcare must begin to view their patients as consumers. Both groups are seeking frictionless experiences from search to sale, whether that involves researching a doctor and booking an appointment online, or customizing a drink on your mobile device and ordering it for pickup. 

In this webinar you will hear from CTO of Tampa General Hospital, Rich Phillips, on how his team is leveraging consumer best practices to:

  • Manage and improve the patient journey across the Pre, During, and Post stages
  • Adopt a mobile-first approach to a seamless, simplistic and comprehensive online experience
  • Use personalization tools to produce targeted and mindful patient interactions

Speakers

Rich Phillips

Rich Phillips

CTO, Tampa General Hospital

Rich is a strategic business-technology executive with heritage of results in functional expertise, business models and thought leadership. Rich currently leads customer-facing innovation at Tampa General Hospital, spanning omni-channel interactions, mobile solutions, journey management, customer engagement/loyalty, population health management and telemedicine.



Moderator

Lindsey Dunn

Lindsey Dunn

Managing Editor, Custom Publications - Health Forum

This webinar is brought to you on behalf of:

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