Acquia and Lindsey Dunn, Managing Editor, Custom Publications - Health Forum
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What do a coffee house, healthcare provider and credit card company have in common? While this may sound like the start to a bad joke, all three brands are working towards a common end goal: driving loyalty and increasing engagement.
Coffee shops and credit card companies work to serve the needs of their consumers. As healthcare evolves, its core audience is no different, and healthcare must begin to view their patients as consumers. Both groups are seeking frictionless experiences from search to sale, whether that involves researching a doctor and booking an appointment online, or customizing a drink on your mobile device and ordering it for pickup.
In this webinar you will hear from CTO of Tampa General Hospital, Rich Phillips, on how his team is leveraging consumer best practices to:
- Manage and improve the patient journey across the Pre, During, and Post stages
- Adopt a mobile-first approach to a seamless, simplistic and comprehensive online experience
- Use personalization tools to produce targeted and mindful patient interactions
Speakers
Rich Phillips
CTO, Tampa General Hospital
Rich is a strategic business-technology executive with heritage of results in functional expertise, business models and thought leadership. Rich currently leads customer-facing innovation at Tampa General Hospital, spanning omni-channel interactions, mobile solutions, journey management, customer engagement/loyalty, population health management and telemedicine.
Moderator
Lindsey Dunn
Managing Editor, Custom Publications - Health Forum
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