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2001-2007 Awards Society of National Association Publications
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2008 Ad Rates (PDF)
2008 Web Ad Rates (PDF)
2008 Editorial Calendar (PDF)
Statement of Ownership (PDF)
Health Forum Market Support (PDF)
Click below to go to:
- Editorial Calendar
- Special Inserts Available for Sponsors
- Case Study Page Option in Every Issue
- Free Ad Study
- Contacts
Editorial Mission
Trustee’s mission is to provide health care system and hospital boards with the leadership information they need to improve community health and run financially stable institutions.
Trustee alerts board members to health care trends that have an impact on their organizations. Articles advise trustees how to enhance their governance skills in order to be more efficient and effective decision-makers. The magazine also further expands their understanding of executive management and physician concerns.
Trustee is a paid-circulation publication written for governing board members who have the authority and responsibility to approve purchasing decisions. It is the only magazine serving this market segment and is the official magazine of the AHA’s Center for Healthcare Governance.
| January Ad Close 12/3/07 Ad Mat’l 12/11/07 |
February Ad Close 1/2/08 Ad Mat’l 1/10/08 |
March Ad Close 2/1/08 Ad Mat’l 2/11/08 |
April |
May Ad Close 4/1/08 Ad Mat’l 4/9/08 |
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| Strategic Editorial Features | Ad Study Issue • Rural Health: Physician Recruitment • AHA Chair Elect Interview • Trustee Workbook 1 |
• IT: Does the Board Have a Role? • Design & Construction Survey •Following the Rules 1 |
• The Board’s Role in Physician Credentialing • Non-payment for “Never” Events •Back to Basics 1 |
• Innovative Governance Leadership • Sarbanes-Oxley on the Not-for-Profit Horizon •Trustee Workbook 2 |
• Complementary and Alternative Medicine: What Will Baby Boomers Expect? |
| Web Extension Exposure | • Reader Forum | • Reader Forum | • Reader Forum | • Reader Forum | • Reader Forum |
| Special Interest Opportunities | • Sponsored Section: Trustee Workbook • Case Study Option |
• Case Study Option | • Sponsored Section: Back to Basics • Case Study Option |
• Sponsored Section: Trustee Workbook • Case Study Option |
• Case Study Option |
| Bonus Distribution* | • Health Forum and American Hospital Association’s Annual Rural Health Care Leadership Conference: San Diego, CA, January 27-30 • Center for Healthcare Governance Symposium on Governing and Leading Health Care Organizations: Naples, FL, January 27-30 |
• Healthcare Information and Management Systems Society (HIMSS) Annual Conference: Orlando, FL, February 25-28 | • International Conference and Exhibition on Health Facility Planning, Design and Construction (PDC) Developed by the American Society for Healthcare Engineering (ASHE): Orlando, FL, March 11-12 | • American Organization of Nurse Executives (AONE) Annual Meeting: Seattle, WA, April 26-29 • AHA Annual Membership Meeting: Washington, DC, April 6-9 • World Health Care Congress: Wahington, DC, April 21-23 • VHA Annual Conference: Philadelphia, PA, May 4-7 |
*Subject to change.
| June Ad Close 5/1/08 Ad Mat’l 5/9/08 |
July/August Ad Close 6/2/08 Ad Mat’l 6/10/08 |
September Ad Close 8/1/08 Ad Mat’l 8/11/08 |
October Ad Close 9/2/08 Ad Mat’l 9/10/08 |
Nov/Dec Ad Close 10/1/08 Ad Mat’l 10/9/08 |
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| Strategic Editorial Features | • Bond Ratings Primer • Nurses on the Board? • Back to Basics 2 |
• Board Culture: Working More Efficiently • Should Hospital Hire Full-Time Physicians? • Trustee Workbook 3 |
• 2008 Environmental Assessment • What Can Outside Industries Teach Health Care Organizations? • Back to Basics 3 |
• Health Care Services: Rationing Revisited • Cultural Competence: Language Services and Immigrant Populations • Following the Rules 3 |
• Succession Planning • Board Committee Structure: How do they Help the Hospital’s Strategic Plan? • Trustee Workbook 4 |
| Web Extension Exposure | • Reader Forum | • Reader Forum | • Reader Forum | • Reader Forum | • Reader Forum |
| Special Interest Opportunities | • Sponsored Section: Back to Basics • Case Study Option |
• Sponsored Section: Trustee Workbook • Case Study Option |
• Sponsored Section: Back to Basics • Case Study Option |
• Case Study Option | • Sponsored Section: Trustee Workbook • Case Study Option |
| Bonus Distribution* |
• Healthcare Financial Management Association (HFMA) Annual National Institute: Las Vegas, NV, June 23-26 |
• Health Forum and the American Hospital Association’s Leadership Summit: San Diego, CA, July 24-26 • Association for Healthcare Resource & Materials Management (AHRMM) Annual Conference and Exhibition: San Antonio, TX, July 21-22 • American Society for Healthcare Engineering (ASHE) Annual Conference and Exhibition: Washington, D.C., July 21-22 |
• Center for Healthcare Governance Symposium on Governing and Leading Health Care Organizations: Boston, MA, September 14-17 |
• American Health Information Management Association (AHIMA) Annual Conference: Seattle, WA , October 13-15 • American Society for Healthcare Human Resources Administration (ASHHRA) Annual Meeting: Austin, TX, October 12-13 |
*Subject to change.
Special Inserts Available for Sponsors
Trustee Workbooks
Quarterly inserts used at board meetings, retreats and orientations. These four-page workbooks promote interactive learning. Written by well-known and respected governance experts in health care, these educational supplements give trustees the skills they need to lead their organizations.
Back to Basics
Published three times a year, these inserts present key health care trends in an accessible, overview manner. Each four-page “primer” is crafted to provide trustees with an overarching understanding of one critical health care issue. They present overviews of such topics as financial investing and information technology.
Ask your Account Manager about availability and pricing.
Case Study Page Option in Every Issue
Companies can submit a single- or multiple-page editorial case study feature, including photos and illustrations, of the significant health care project(s) they have undertaken. See Rates & Production Specifications pages for details.
Advertisers can evaluate their ad’s performance and compare it with others in the January issue. The ad study is conducted by Harvey Research Organization, Inc., an independent research firm. The study is conducted on display ads and reveals:
- How many readers remember seeing your ad
- How many readers remember reading your ad
- How readers with buying/specifying influence in the product category rate your ad against your competition
Readership & Duties
Trustee is the only governance magazine reaching both health care governing board members and the CEOs of hospitals and health systems. The readership study illustrates the high value they place on their annual subscription.
“Are you involved in the approval process for the following?”
| CEO selection | 70% |
| Major strategic financing initiatives | 89% |
| Capital equipment purchases | 72% |
| Outsourcing contracts | 35% |
| Architectural & building construction/renovations | 70% |
| Consulting firm selection & review | 53% |
Pass-on Readership
Each issue of Trustee reaches 2.1 readers. And readers don’t just read the magazine, they take action.
Time spent reading each issue of Trustee
| 15 to 30 minutes | 39% |
| 31 to 45 minutes | 26% |
| less than 15 minutes | 17% |
| 46 minutes or more | 6% |
“What action have you taken as a result of an ad in Trustee...”
| Initiated discussion with hospital management | 51% |
| Made referral to hospital staff/Requested additional information | 34% |
Source: Harvey Research Organization, Inc. Survey based on 400 readers surveyed through January 2007. Results may be accepted as being statistically accurate within a sampling tolerance of plus or minus 4.1 percentage points at the 95% level of confidence.
| Publisher Mary Grayson Phone: (312) 893-6817 Email: mgrayson@healthforum.com |
Associate Publisher & Executive Editor Alden Solovy Phone: (312) 893-6818 Fax: (312) 422-4500 Email: asolovy@healthforum.com |
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