2008 Web Ad Rates (PDF)
2008 Editorial Calendar (PDF)
Statement of Ownership (PDF)
Health Forum Market Support (PDF)
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| Issued: September 2007 Effective: January 2008 |
- Advertiser Incentive Programs
- Classified Advertising
- E-Newsletters
- Frequent Advertiser Program
- Furnished and Business Reply Inserts
- General Regulations
- Health Forum Media Network Online Rates
- Joint Frequency Discounts
- Print Production Specifications
- Production Contacts & Mailing Instructions
- Recent Advertisers
- Sales Contacts
- Special Case Study Advertising
- Special Combination Buy: H&HN/Trustee
- Workbook and Back to Basics Sponsorship
Color Print Advertising Rates
| Size | 1X | 3X | 6X | 12X | 18X | 24X |
| Page | 12,360 | 11,990 | 11,620 | 10,875 | 10,630 | 10,380 |
| 2/3 | 9,065 | 8,790 | 8,520 | 7,975 | 7,795 | 7,615 |
| 1/2 Island | 8,240 | 7,995 | 7,745 | 7,250 | 7,085 | 6,920 |
| 1/2 Horz | 7,580 | 7,355 | 7,125 | 6,670 | 6,520 | 6,365 |
| 1/3 | 5,525 | 5,360 | 5,195 | 4,865 | 4,755 | 4,645 |
| 1/4 | 4,465 | 4,330 | 4,195 | 3,930 | 3,840 | 3,750 |
| 1/6 | 3,405 | 3,300 | 3,200 | 2,995 | 2,925 | 2,860 |
Black & White Advertising Rates
| Size | 1X | 3X | 6X | 12X | 18X | 24X |
| Page | 10,660 | 10,340 | 10,020 | 9,380 | 9,170 | 8,955 |
| 2/3 | 7,930 | 7,690 | 7,455 | 6,980 | 6,820 | 6,660 |
| 1/2 Island | 7,390 | 7,170 | 6,945 | 6,505 | 6,355 | 6,210 |
| 1/2 Horz | 6,730 | 6,530 | 6,325 | 5,920 | 5,790 | 5,655 |
| 1/3 | 4,960 | 4,810 | 4,660 | 4,365 | 4,265 | 4,165 |
| 1/4 | 4,040 | 3,920 | 3,800 | 3,555 | 3,475 | 3,395 |
| 1/6 | 3,120 | 3,025 | 2,935 | 2,745 | 2,685 | 2,620 |
Closing & Materials Due Dates
Closing dates are the 1st of the preceding month. The display materials’ due date is five working days after the close date. If the date falls on a holiday or weekend, closing is on the 1st workday thereafter.
Advertiser Incentive Programs - Rate Protection Program
For rate protection at 2007 rates, send a signed reservation agreement (3 insertion minimum) for 2008 ad space before January 31, 2008, along with an insertion order for at least one insertion that will run in the 2008 January, February, or March issue. Rate protection only applies to regular advertising, not to promotion pricing (e.g., combination buys).
- Run six paid ads and receive a seventh ad of the same size at no additional cost.
- Run three paid ads and receive a fourth ad of the same size at a 50% discount.
All ads must be placed within the customer’s 12-month 2008 contract period. Free ads will run at the publisher’s discretion after the paid ad units have run and do not count toward earned frequency. Each free ad is earned on the basis of individual divisional programs. Companies with multiple divisions cannot combine campaigns to earn free ads. The 50% discount on 4th ad can only be credited to an ad in Trustee. Program excludes inserts and gatefolds.
Cover and Special Position Rates
2007 advertisers have the right of first refusal for special advertising positions. Once reserved, preferred positions cannot be canceled. Customers reserving special positions who cancel those positions later in the year will be contractually obligated to pay all premiums for all unused positions if those positions are not sold. Special positions can only be guaranteed with premium. Rates include the earned black-and-white rate plus the following additional charges:
| Position | Additional Charge | Schedules Available |
| Inside Front Cover | 15% | 6 & 10x |
| Inside Back Cover | 10% | 6 & 10x |
| Back Cover | 20% | 6 & 10x |
| Table of Contents | 10% | 6 & 10x |
| Opposite Editor’s Notes | 10% | 6 & 10x |
Case Study Advertising - Available in Every Issue!
Advertorial devoted to product or service applications used in hospitals or health systems. Company provides text and photographs/illustrations detailing product/service use and performance in a case study style. Each case study includes: company name; name and title of company contact; and case study details, photos/illustrations. Each full-page case study editorial page is priced at $5,000 (net).
$1,000 Discount for Display Advertisers
Companies that also place any size display ad in the same Trustee issue receive a $1,000 discount off the regular case study page rate. Full-page display advertisers have the option of placing their ad opposite their case study page.
Case Study Guidelines: Case study insertions must be accompanied with a signed case study insertion order form – contact your Account Manager for a copy or download a PDF file of the order form from the advertising page on www.trusteemag.com. Please note materials due date is two weeks before normal ad materials due date. Case study pages do not count toward earned frequency display ad rate.
Production Specifications:Case Study Advertising
Due dates for case study material is two weeks before normal ad materials due date.
Case study copy and photos/illustration materials should be sent in the following file format: descriptive copy in Microsoft Word text-only; photo/illustration saved as a 5” x 7” 300 dpi CMYK TIFF or EPS file (no images embedded in MS Word document; RGB images are not acceptable). In order to copy fit the page, word counts should be closely followed: 700 words for a full-page case study based on a 3-column format. If photos or illustration are provided, reduce the number of words accordingly (see samples below). E-mail all files as an attachment to: mweitzel@healthforum.com. Or, mail all files on disk to: Trustee Case Study, Health Forum, Inc., Attn: Marty Weitzel, One North Franklin Street, 28th Floor, Chicago, IL 60606.
Please note materials due dates. We will e-mail a PDF proof of your case study page(s) for your approval. Approvals must be received within two working days after receipt. Pages will not be run without signed approval. E-mail your signed PDF for approval or your questions to: mweitzel@healthforum.com.
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| No Picture: 700 words |
Small Picture: 600 words |
Large Picture: 500 words |
Special Combination Buy: H&HN/Trustee
Extend your advertising to the executive readers of Hospitals & Health Networks and enjoy a significant discount. Trustee advertisers are eligible to purchase a full-page ad in Trustee for $5,000 (net) if they concurrently run a full-page ad in Hospitals & Health Networks.
Combination Buy Guidelines: Applies only to full-page ads purchased on a one-for-one basis with H&HN ads. Pricing is net, and does not include agency commission. Advertisers must supply separate ad material for each publication. Ads may contain different creative. Combination buy ads will run at the publisher’s discretion after the matching paid H&HN ad page(s) have run and the account has been paid in full. Pages do not count toward earned frequency. Combination buys cannot be used in conjunction with other discount programs.
Workbook and Back to Basics Sponsorship
Trustee Workbook Sponsorship
Quarterly educational inserts written by well-known governance experts are used at board meetings, retreats and orientations. Each workbook can be sponsored individually, but all four workbooks are available for sponsorship for $40,000 (net).
| Issue | Ad Closing |
| January | December 3, 2007 |
| April | March 3, 2008 |
| July/August | June 2, 2008 |
| November/December | October 1, 2008 |
Back to Basics
Quarterly educational inserts written by well-known governance experts are used at board meetings, retreats and orientations. Each workbook can be sponsored individually, but all four workbooks are available for sponsorship for $40,000 (net).
| Issue | Ad Closing |
| March | February 1, 2008 |
| June | May 1, 2008 |
| September | August 1, 2008 |
Furnished & Reply Postcard Inserts
Furnished Insert Prices: Contact the production department for complete bindery and shipping requirements before printing furnished inserts. Contact your Account Manager for rates on single- and multiple-leaf inserts.
Reply Postcard Insert Prices: Postcards may only be inserted in combination with a full-page ad in the same issue. All reply postcards must comply with current U.S. Postal Service regulations for business reply mail, and verification is required by the publisher before printing. Contact your Account Manager for rates.
Maximize your advertising exposure and reach all your health care management audiences by utilizing the coverage provided through Health Forum journals. Advertisers enjoy a joint-frequency discount when purchasing space in Trustee and any of the following publications:
| Publication | Annual Frequency | Approximate Circulation/ Audience Profile |
| Hospitals & Health Networks | 12x | 70,000 presidents, “C-suite” executives, departmental and professional executives in hospitals and integrated delivery networks, HMOs, PPOs, medical clinics and group practices. |
| H&HN’s Most Wired Magazine® | 4x | 37,200 “C-suite” executives, governing board chairs, physician and nurse IT leaders, VP/directors of marketing, planning and development, and multihospital system executives in hospitals and health systems. |
| AHA News | 25x | 23,400 senior management and governing board executives in hospitals and health systems. |
| Materials Management in Health Care | 12x | 33,000 vice-presidents, assistant directors and department heads responsible for materials and supply chain management, central services, infection control and sterilization. |
| Health Facilities Management | 12x | 30,000 vice-presidents, assistant directors and department heads responsible for facility management, plant operations, building design and architecture, maintenance, safety, and telecommunications in health care institutions. |
Print Production Specifications
Required Material: Digital files are required. CD-ROM is the preferred media.
File Formats: PDFs are the preferred file format, with resolution of 300 dpi for continuous tone images–grayscale and color scans–at 100%, and 2400 dpi for scanned black and white line art at 100%.
Quark Xpress, Adobe Illustrator, Adobe InDesign, Adobe PhotoShop, Adobe Pagemaker, or MacroMedia Freehand files are acceptable (266 dpi for CT scans, and 1200 dpi for LW).
Macintosh format is preferred, and PC format files are acceptable if cross-platform compatible. Publisher is not responsible for color shifts, low-resolution photos or unreadable type. Requirements:
- Include a printout of disk contents and identify the disk format
- Ads should be sized to 100% of mechanical requirements.
- Scanned artwork/images should be formatted as EPS or TIFF files.
- With the page layout include all PostScript screen and printer fonts and original graphic files if imported graphics are used in the ad.
Color: Color files must be CMYK. Use Pantone colors only if the ad is to print in that color. RGB files must be converted to CMYK before submission. The publisher is not responsible for color shifts if files are supplied as RGB.
Proofs Are Required:
1-color ads: A black and white laser proof.
2-color ads: A black and white composite and color separated laser proofs.
3-color/4-color ads: a high-end color proof (100%).
All proofs are to be 100%.
Production Specifications
Printing: Web Offset Publication Trim Size: 8 x 10.75"
Method of Binding: Saddle-stitched Publication Stock: 60 lb. coated
Standard Unit Sizes
| Space Unit | Inches Wide | Inches Deep |
| Full Page | 7" | 10" |
| 2/3 Page | 4.875" | 9.5" |
| 1/2 Page island | 4.5" | 7.5" |
| 1/2 Page horizontal | 7" | 4.875" |
| 1/2 Page vertical | 3.375" | 9.5" |
| 1/3 Page horizontal | 4.5" | 4.875" |
| 1/3 Page vertical | 2.1875" | 9.5" |
| 1/4 Page | 3.375" | 4.875" |
| 1/6 Page | 2.1875" | 4.875" |
Bleed Trim Size: Set up full page and spread ad documents to the publication trim size, and allow for bleeds to be pulled out .125” on all sides. Keep all live matter .25” from the trim edge for safety.
The Publisher is not responsible for shifts in color due to differences between the file and the proof, or errors due to improper file preparation. It is assumed by the Publisher that all digital advertising files submitted for publication will perform in a satisfactory manner without any additional work required. If the materials supplied do not meet requirements, or additional work is necessary to meet specifications, the advertiser will be billed for all costs incurred.
Send Display Advertising materials to:
Margaret Jablonski
(312) 893-6890
E-mail: mjablonski@healthforum.com
Fax: (312) 422-4516
Health Forum, One North Franklin St., 28th Floor
Chicago, IL 60606
Click here to see the list of companies that have selected Trustee as their advertising vehicle.
Receive online classified advertising as a bonus with the purchase of print classified advertising. Your online Web ad will run on the magazine Web site until the next issue is placed.
| 1x | 3x | 6x | 10x | |
| Rate Per Inch | $200 | $190 | $180 | $170 |
Based on complete artwork or furnished negative only. Camera-ready art is required for classified display advertising.
Additional artwork preparation: $149
Blind Box Charge: $57
Cancellation Policy: Written notice must be received no later than closing date.
Production Specifications
Column Width 2 3/16”
Column Depth 9 1/2”
| Type | Characters Per Line | Charge |
| 9-point | 34 | $26.00 |
| 11-point | 27 | $30.00 |
| 13-point (all caps only) | 23 | $38.00 |
Classified Contact:
Aggie Abbinanti
Health Forum, Inc.
One North Franklin, 28th Floor
Chicago, Illinois 60606
Phone: (800) 621-6902
Fax: (312) 422-4600
E-mail: aabbinanti@healthforum.com
Production Contacts & Mailing Instructions
Send ad materials, proofs, and correspondence to:
Health Forum
Attn: Margaret Jablonski
One North Franklin St, 28th Flr
Chicago, IL 60606
Phone: (312) 893-6890
Fax: (312) 422-4516
E-Mail: mjablonski@healthforum.com.
Send Display Advertising space orders to:
Carolyn White
Phone: (312) 893-6846
Fax: (312) 422-4600
E-mail: cwhite@healthforum.com
Send Web Advertising space orders and banner ad files to:
Kyle Anderson
(312) 893-6810
E-mail: kyleanderson@healthforum.com
Send Classified Advertising insertion orders to:
Attn: Aggie Abbinanti
Phone: (312) 893-6844
Fax: (312) 422-4600
E-mail: aabbinanti@healthforum.com
Production Manager:
Martin Weitzel
(312) 893-6831
E-mail: mweitzel@healthforum.com
Earned Rates: Frequency discounts are earned on the basis of total advertising placed within a 12-month contract period. The earned rate is determined by the number of pages, each page of an ad unit, each side of a full run insert, or each fractional page counted as one page.
Agency Commission: 15% of gross billing allowed. Agency commission does not apply to accounts paid later than 30 days of invoice date.
Payment of Invoices: Payment terms for e-commerce companies are payment in advance. Payment terms for other companies are net 30. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising published hereunder. Advertising will not be placed if invoices are more than 60 days past due.
Publisher Approval: All advertising is subject to publisher approval. The publisher reserves the right to reject or cancel any advertisement, insertion order, or contract at any time. The American Hospital Association and its publications will not endorse advertising in any manner. Use of Trustee excerpted editorial in advertising copy is subject to approval by publisher.
Advertising Acceptance: Advertisements are accepted for publication entirely on the representation that the agency and/or advertiser are authorized to publish the contents thereof. Advertisers agree to indemnify, defend, and save harmless the publisher any claims or actions based on or arising out of any matter of any kind contained in such advertising, or the unauthorized use of any person’s name or photograph, or any sketch, map, words, labels, trademarks, copyrighted matter or libelous statement in connection with advertising purchased according to the terms of this rate card.
Copy Regulations: Use of Trustee editorial material in advertising copy must be approved by the publisher and the contributing author. The American Hospital Association will not endorse advertising. Publisher may reject advertising that is not suitable for publication. Advertising that simulates editorial content must carry the word “Advertisement” in 12-point type.
Publisher Liability: Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstances not within the control of the publisher. Publisher shall not be liable for errors made in key numbers, Advertisers’ Index, or for costs and damages if for any reason publisher fails to publish an advertisement.
Rate Definition: Rates are based on the number of insertions of one page or less used in a 12-month contract period.
Short-Rate and Rebate: Advertisers will be short-rated if they do not use the amount of space on which their advertising has been billed during their 12-month contract period. Advertisers will be rebated if they earn a better frequency rate during that period.
Ad Format and Placement Policy:Advertising is fully interspersed throughout the magazine. Advertising is rotated throughout.
Cancellation Policy: Contracts and orders for insertions are due by the closing date of the issue, and cannot be canceled after that date.
Other Conditions: No conditions, printed or otherwise, appearing on contracts, order, or copy instructions that conflict with the provisions of this rate card will be binding on the publisher.
Health Forum Media Network Contacts
| National OnLine Sales Manager Jim Siebert One North Franklin Street 28th Floor Chicago, IL 60606 Phone: (312) 893-6815 Fax: (312) 422-4600 Email: jsiebert@healthforum.com |
Production & Marketing Kyle Anderson One North Franklin Street 28th Floor Chicago, IL 60606 Phone: (312) 893-6810 Fax: (312) 422-4600 Email: kyleanderson@healthforum.com |
Kate Tomsic One North Franklin Street 28th Floor Chicago, IL 60606 Phone: (312) 893-6811 Fax: (312) 422-4600 Email: ktomsic@healthforum.com |
| Publisher Mary Grayson Phone: (312) 893-6817 Email: mgrayson@healthforum.com |
Associate Publisher & Executive Editor Alden Solovy Phone: (312) 893-6818 Fax: (312) 422-4500 Email: asolovy@healthforum.com |
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Ad Sales Offices:
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Director Advertising Sales: |
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| West Dana Eschen 4828 Matley Road La Cañada, CA 91011 Phone: (800) 944-1634 Fax: (818) 541-1757 Email: neschen@msn.com |
Central West Lisa Schulte 1062 Dutch Mill Dr. Manchester, MO 63011 Phone: (800) 453-9706 Fax: (636) 227-8892 Email: lschulte18@healthforum1.com |
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Central East |
East M. J. Mrvica Associates, Inc. 2 West Taunton Ave. Berlin, NJ 08009 Phone: (856) 768-9360 Fax: (856) 753-0064 Email: mjmrvica@mrvica.com |
